Mohk•sou: a Fictitious Karate Magazine
Publication and Wordmark Design
THE BIG IDEA
Mohk•sou is a publication that reimagines the purpose of karate from an offensive form of combat to a contemplative way of life. “Mohk•sou” is a phonetic spelling of the Japanese term “Mokuso” that refers to “the silencing of one’s thoughts and being present” in the moment.
Mohk•sou mimics the structure and elegance of the martial art form of karate through layout, harmony, and bisociation.
Mohk•sou is an upheaval of conventional forms of combat that whispers, connects, and flows as it contemplates the relationship between peace and defensive action.
controlled, intentional, arranged, connected, active,
and fluid.
aggressive, chaotic, irrational, clumsy, and inconsistent.
Wordmark sketch iterations
PRIMARY GOALHarmonize the bisociation of peace and defensive in karate and capture it within the spreads of the magazine.
Feature Article Spread Process
Interview Article Spread Process
Table of Contents Spread Process
Front Cover Process