Dynamic Catholic Institute
Graphic and Web Design Internship
Dynamic Catholic exists to reenergize the Catholic Church through producing world-class life-changing resources to encourage people to dive back into the Catholic faith.
From phone calls, videos and emails, to print mailings, books, and online web resources, the Dynamic Catholic teams work together to provide high-quality work in a timely manner.
Contents
Role and Responsibilities
Web Page Builds
Daily Reflection Conversion Email Journey
Holy Moments Onboarding Email Journey
Web Page Builds
Daily Reflection Conversion Email Journey
Holy Moments Onboarding Email Journey
A BRIEF OVERVIEW
GRAPHIC AND WEB DESIGN INTERNI designed email, print, and web assets within the organization’s brand guidelines. I built the main landing pages for one of their largest annual programs. I took design lead on a 26-long email campaign and was head designer for an intern-lead email journey focused on conversions. I worked with the designers and developers to test new web components for the site refactor. I built the visualization for the new design system and deployed an A/B test on the website using Salesforce Commerce Cloud. I maintained web pages and email designs for daily and weekly content.
**I am unable to share all project details at this time, but I would be happy to discuss my work with you!
DAILY REFLECTION CONVERSION JOURNEY
Dynamic Catholic sends daily emails to subscribers that contain a reflection, product promotion, and numerous Dynamic Catholic resources to encourage our audience to become more active and engaged in their faith.
The three-part Daily Reflection Conversion email journey targets highly engaged subscribers. The goal of the journey is to increase conversions and receive more donor joins by turning curiosity into action. Starting with an interactive survey to receive an enclusive discount, the campaign moves to a personalized behind-the-scenes look at how our daily reflection emails are created and finalized. The journey culminates in a sincere invitation to become a regular donor to the mission.
HOLY MOMENTS ONBOARDING EMAIL JOURNEY
The Holy Moments Onboarding Email Journey provides a choice audience with weekly emails that offer powerful life-changing videos, deals, and content curated specifically to meet them where they are and help them become the-best-version-of-themselves.
The selection below is chosen from the journey consisting of 26 emails to display how the brand is introduced, reinforced, and varied over time. Each email reflects the consistency of the brand while introducing fresh imagery, copy, layouts, and tones to keep the audience engaged and connected throughout the journey.