Pillar Construction
![](https://freight.cargo.site/t/original/i/7206835b4c4e696e9cd864d1ff7a8754902d303363ad9d5dfb4354877043b19e/pillarconst_bc_mockup.jpg)
Project Description
Logo design for a growing carpentry and construction business
Logo design for a growing carpentry and construction business
Concept Development
Concept sketches
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Concept sketches
![](https://freight.cargo.site/t/original/i/fc8414e3e6973c1605757614ff13c4e7d66736cd84ad23037bfb28622662beb6/layout1.jpg)
Digital process
![](https://freight.cargo.site/t/original/i/a3495c43f0818ecfb2ae5e4a0aa973a6e643d43cad9e7db3e30933bfb5446b53/pillarconst_iterations_portfolio-01.jpg)
![](https://freight.cargo.site/t/original/i/3a60ba73a855e710cb32d723a8325e70934573c231bd32e6a22b47588ff26248/pillarconst_iterations_portfolio-02.jpg)
![](https://freight.cargo.site/t/original/i/0c1cb3fabf8d7a9db5bee26818d6f87bea548eccdcad3ce2187cbd7440bc0899/pillarconst_iterations_portfolio-03.jpg)
![](https://freight.cargo.site/t/original/i/50301611929b75e657228caadaeaada6f7721e625e97f3cf05e6fadcb938b943/pillarconst_iterations_portfolio-04.jpg)
![](https://freight.cargo.site/t/original/i/1472f9e8037fafc0d845491fd38269cb2fd7979aefb7cd88118b61783882ba9a/pillarconst_iterations_portfolio-05.jpg)
![](https://freight.cargo.site/t/original/i/c127358c9539210078f3e24183b52ea2be359544f3a6dd24c83de3e595cf5bdd/pillarconst_iterations_portfolio-06.jpg)
![](https://freight.cargo.site/t/original/i/fd106628992588aea8c1e7abb46b7447bac162d0b6688d8d25f2af61f8f52101/pillarconst_iterations_portfolio-07.jpg)
![](https://freight.cargo.site/t/original/i/8eb6387b8e109d99854f6bcb7882e49b7cb28b77d822e1daf07fdea335b5bf1a/pillarconst_iterations_portfolio-08.jpg)
![](https://freight.cargo.site/t/original/i/b8f26cd21cfc1805e322cc5e2509a9b4b21ae21f412a178e046055ec407753c0/pillarconst_iterations_portfolio-09.jpg)
![](https://freight.cargo.site/t/original/i/969441c9682e9a723a8f04c29cfe9f4047f35452240c9b5d81a6b4a171399392/pillarconst_iterations_portfolio-10.jpg)
![](https://freight.cargo.site/t/original/i/345fe643e1a2ccb7367411bee0d130dc08a2e3d8a7f6d647594d1d4fe632f766/pillarconst_iterations_portfolio-11.jpg)
![](https://freight.cargo.site/t/original/i/d76992913fbda6102648d3016566cebc4938154213bb73c489f4c3bd17a7ca4f/pillarconst_iterations_portfolio-12.jpg)
Final typefaces
Brando Sans was chosen for its contemporary look with its sharp edges and corners, straight stems, wide counters, and tall x-height.
Brando Sans was chosen for its contemporary look with its sharp edges and corners, straight stems, wide counters, and tall x-height.
![](https://freight.cargo.site/t/original/i/4d0a80a1c59b81f4df43b636d41512204db77f9208a8d27afa38e69eca6c520e/pillar2.jpg)
My client expressed a desire for an additional typeface with a more rustic look. Veneer was chosen for its narrower width and chalky texture.
![](https://freight.cargo.site/t/original/i/bb01ec88f489dd6f2b5340be110406d405add079bba0e625bbee1f9ac68f31a6/pillar1.jpg)
Color
Brown was chosen for its natural look, versatility, and compatibility with many other colors.
![]()
Brown was chosen for its natural look, versatility, and compatibility with many other colors.
![](https://freight.cargo.site/t/original/i/61317aba77eaedb6cedc438330dd89207bb165c4b29cf724716806a323f9ace8/color-pallete6.png)
Final Solution
![](https://freight.cargo.site/t/original/i/c403b35a4ff76438e9c41d8186a577da5ede763c342eca7b6894962a58654d71/pillarconst_iterations_portfolio-20.jpg)
![](https://freight.cargo.site/t/original/i/88441def84e2411184b52ef654f1fb6abfd43cad03c1574755d194c7b0e5c1d7/pillarconst_iterations_portfolio-15.jpg)
![](https://freight.cargo.site/t/original/i/2b84559d0109736148b2c852d83279f6dea276272c0c3c77ab0f77715751f4cc/pillarconst_iterations_portfolio-17.jpg)
Business card
Icons
![](https://freight.cargo.site/t/original/i/6e6ce1fef77b5d0e660cff963dfdb3797e561546a08ac3ca870920d34d08ffa2/pillarconst_bc_design.jpg)
![](https://freight.cargo.site/t/original/i/9445edb7e211544b6adf64256c82d6413197576eca76d7510d5522864ff9ad9d/pillarconst_icon_smalltransparent-35.png)
![](https://freight.cargo.site/t/original/i/d90b64acb6144f610aac1986662539b54ea74c487c4138cb798ccacb7d2df82d/pillarconst_icon_smalltransparent-36.png)
![](https://freight.cargo.site/t/original/i/c579f5157070ddc30f2aea45f7fb00ba44982056bd5f08e576b066cf7c59a1e3/pillarconst_icon_smalltransparent-37.png)